This Privacy Policy explains how Msdg, operating at msdg.uk, collects, uses, and protects the personal data of visitors who access our casino and gambling review content. Msdg.uk acts as the data controller for all personal information gathered through this website. By continuing to use msdg.uk, you acknowledge that you have read and understood the practices described in this policy, which was last updated in 2026.
Information We Collect
Information You Provide
- Contact form submissions: your name and email address when you reach out to our editorial team.
- Newsletter sign-ups: your email address if you subscribe to updates from msdg.uk.
- User-generated content: any comments, feedback, or queries you voluntarily submit through our site.
- Communication records: correspondence exchanged between you and the Msdg team via email or contact forms.
Information Collected Automatically
- IP address and approximate geographic location derived from your connection.
- Browser type, operating system, and device information for technical compatibility purposes.
- Pages visited, time on site, and referral source collected through analytics tools.
- Clickstream data and affiliate link interactions, including clicks to third-party casino operators reviewed on msdg.uk.
- Cookie identifiers and session tokens stored in accordance with our cookie policy below.
Cookies We Use
Msdg.uk uses cookies and similar tracking technologies to ensure the website functions correctly, analyse visitor behaviour, and support our affiliate partnerships. You may manage or withdraw cookie consent at any time through your browser settings or our consent management tool.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security, and navigation on msdg.uk. | Session / up to 1 year |
| Analytics | Collects anonymised data on page views, traffic sources, and user behaviour to improve content quality. | Up to 2 years |
| Affiliate / Marketing | Tracks clicks on casino operator links to attribute referrals and support msdg.uk's affiliate revenue model. | Up to 90 days |
| Preferences | Remembers your language, region, and display settings to personalise your experience on msdg.uk. | Up to 1 year |
| Third-Party | Set by external services such as analytics platforms or social media embeds accessed through our pages. | Varies by provider |
How We Use Your Data
- To operate and maintain msdg.uk and deliver casino review content to visitors in Great Britain.
- To respond to enquiries, feedback, or support requests submitted through our contact channels.
- To send newsletters or editorial updates to users who have subscribed, where consent has been obtained.
- To analyse website traffic and user engagement in order to improve the quality and relevance of our reviews.
- To track affiliate link performance and manage commercial relationships with casino operators featured on msdg.uk.
- To detect, investigate, and prevent fraudulent activity or misuse of our platform.
- To comply with applicable legal obligations under UK law and regulatory requirements.
Legal Bases for Processing
Msdg.uk processes personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Where we rely on consent — for example, placing non-essential cookies or sending marketing emails — you may withdraw that consent at any time without affecting the lawfulness of prior processing. For activities such as website analytics, fraud prevention, and affiliate tracking, we rely on our legitimate interests as a commercial review publisher, having assessed that such interests are not overridden by your rights and freedoms. Certain processing may also be necessary for compliance with a legal obligation applicable to Msdg as a data controller operating in the United Kingdom.
Third Parties & Affiliate Links
Msdg.uk contains affiliate links to licensed casino operators, including reviews of The Sun Casino and similar gambling platforms available in the GB market. When you click these links, you may be redirected to third-party websites that operate under their own privacy policies, for which Msdg bears no responsibility. We may share anonymised or aggregated referral data with affiliate networks and casino partners solely for attribution purposes. Additionally, msdg.uk uses third-party analytics providers such as Google Analytics to help us understand site performance; these providers may process data on our behalf under appropriate data processing agreements and are contractually prohibited from using your data for their own purposes.
Your Privacy Rights
- Right of Access: request a copy of the personal data msdg.uk holds about you.
- Right to Rectification: ask us to correct inaccurate or incomplete personal data.
- Right to Erasure: request deletion of your personal data where no legitimate retention ground applies.
- Right to Data Portability: receive your data in a structured, machine-readable format.
- Right to Object: object to processing carried out on the basis of legitimate interests or for direct marketing.
- Right to Restrict Processing: ask us to pause processing while a dispute is resolved.
- Right to Withdraw Consent: withdraw any previously given consent at any time via our cookie settings or by contacting us.
To exercise any of these rights, please contact the Msdg team directly using the details in the Contact section below. We will respond to verified requests within 30 days in accordance with UK GDPR obligations. You also retain the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your rights have not been respected.
Data Security & Retention
Msdg.uk implements appropriate technical and organisational security measures — including encrypted connections (HTTPS), access controls, and regular security reviews — to protect your personal data against unauthorised access, loss, or disclosure. Personal data is retained only for as long as necessary to fulfil the purposes described in this policy or to comply with legal obligations. Contact form data and email correspondence are typically retained for up to 24 months. Analytics data is held in anonymised or aggregated form and retained in line with the cookie retention periods set out in the table above. When data is no longer required, it is securely deleted or anonymised.
Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or the way Msdg handles your personal data, please contact our team using the following details:
- Website: msdg.uk
- Email: [email protected]